Pharmacy Retail And Wholesale

Ceuta Healthcare takes pride in offering the full range of services for independent and regional pharmacy multiples. Our sales teams are able to operate independently, giving them the advantage - particularly where brand conflict may occur.

Independent Pharmacy ­ Callage and Cycle Details

  • Six canvass meetings per year for product briefing and training, followed by eight weeks of selling
  • 2,500 independent and regional multiple pharmacies based on 12 reps x six calls per day x 36 days per cycle
  • 500 telesales calls, where required
  • Northern Ireland coverage - 180 calls

Regional Pharmacy Multiple Coverage

  • Regional retail multiples covering an additional 900 stores
  • Focus on compliance, education, promotions, account management and commercial relationships
  • Implementing other disciplines exactly in line with national account management

Tactical Pharmacy Coverage

Perhaps you are not looking for a 12-month programme for calling on pharmacy and you would like a more tactical approach?

We can offer you a service which will assist your business in managing and developing your brands on a timeframe that suits you through our eight-weekly canvass programmes.

  • New sales opportunities
  • Seasonal brand sell-in
  • Launching and distribution of new brand
  • General push and refresh of brand
  • New merchandising objectives
  • Increased distribution drive
  • Communication/education message
  • Other tactical reasons

Pharmacy Wholesaler Coverage


  • Managing relationships and general communication
  • Gain authorisations of new listings eight weeks prior to delivery
  • Administration of all information
  • Agree promotional plans
  • Managing margins and pricing policies
  • PLOF management

Regional Wholesalers (coverage)

  • GD Cooper
  • Durham Pharmaceuticals
  • Lexon
  • F Maltby
  • Mawdsley Brooks
  • Sangers Belfast
  • Sangers Maidstone
  • Sigma
  • K Waterhouse

If you would like to talk to someone about our coverage then please contact us.