Brand Fostering offers an opportunity and solution for manufacturers to outsource brands and to select a company to take total ownership and responsibility for the management and growth of the brand, whilst defending the brand equity.
Leading companies within our industry are benefiting from outsourcing non-core brands, markets or business activities to Ceuta's proven success model. Ceuta can:
- deliver optimal portfolio management
- halt the decline of unfocused brands
- give you the opportunity to inject new life into a brand
- increase equity by driving value back into the brand
- assist in the retention of listings with National Accounts
- enable your internal S&M departments time to focus on core brands
- successfully launch your Rx switch by action as your OTC division
- maximise ROI by delivering the infrastructure for your business.
Results you should expect include an increased brand share, increased and retained brand listings, increased profitability and commercial value, a re-established and rejuvenated brand.
If you would like to talk to someone about Brand Fostering then please contact us.
Learn more about our Brand Management expertise and Brand, Trade & Consumer Marketing capabilities of which include brand fostering arrangements, license agreements and managing brands from oversees partners.