Global Brand Management
Ceuta Healthcare can manage your sales, marketing and bespoke brand requirements globally though our award-winning international alliance. The Ceuta Healthcare International Alliance has more than 2,200 pharmacy business development managers with access to more than 400,000 pharmacies worldwide. We offer coverage of trade and mass market retailers supported by key account managers in territories around the world.
The Ceuta Healthcare network of alliance partners has the ability to manage and develop your brands in more than 100 markets across Europe, Africa, Australasia, Asia, North America and the Middle East.
Our award-winning network of proven partners with the same desire, professionalism, drive and business infrastructure, enables Ceuta to offer a consistent quality of service on an international scale.
Manufacturers are increasingly becoming giant global players through mergers and acquisitions. They are tasked with improving shareholder value via a combination of increased sales and profits whilst reducing overheads and costs. This has to be achieved against the backdrop of continued retailer margin pressure and retailer brand/own label growth.
Retailers are becoming global players, further increasing pressures on manufacturers for pan-European /global pricing and higher margins whilst increasing shelf space for their own label brands to deliver shareholder profit expectation.
Outsourced service provision has therefore become a global industry requirement as manufacturers increasingly need an international network of service providers to optimise brand portfolio potential, manage and develop brands and support commercial initiatives. Manufacturers require a proven and consistent quality of service from a single partner such as The Ceuta Healthcare International Alliance.
To find out more about the Alliance Partner benefits click here to view the latest Ceuta International Alliance conference video - conference video.
We offer a complete Brand Fostering Solution, which allows manufactures to outsource brands and have Ceuta take total ownership and responsibility for the management and growth of the brand. Read more on Brand Fostering.