I’m delighted to share news of a productive evening for Ceuta at this year’s OTC Marketing Awards, an event from which we’ve emerged empty-handed in previous years.
First of all, TIGER BALM came closer to winning than any previous Ceuta Marketing entry.....finishing RUNNER-UP in the BEST PRINT category & picking up a “highly commended” in the process. Beating the likes of J&J (Benylin) and Reckitt Benckiser (Fybogel & Senokot) is no mean feat, so feel free to pat Chloe and Peter on the back for an ad campaign that one judge described as “brilliant”.
However, this “closest ever” tag only lasted a few minutes as POTTER’S HERBALS then WON the award for BEST MARKETING ON A SMALL BUDGET. Suzanne and Iain appear to be turning Potter’s Herbals into a serial award winner as this is its fourth win in the past few weeks....coming on the back of SMaRT, Healthfood Business and Natural Lifestyle (consumer) awards! Recognising a large team effort, an appreciative OTC Marketing Awards judge wrote how “A heavyweight trade relaunch delivered new distribution and a sustainable long-term growth platform by gaining buy-in to the overall brand concept” before describing it as “an excellent campaign”.
Thanks to the many Ceuta contributors who have helped bring success to these two brands. We’ll be using these wins in corporate and brand presentations as Ceuta’s clients and trade customers take assurance from the fact that they’re backing winners.