Ceuta Healthcare was once again crowned winner in the Best Marketing on a Small Budget category at the SMaRT Awards on 9th Feb, for its work on a rejuvenation campaign for Potter’s Herbals.
This is Ceuta’s fourth win of this prestigious award in the past five years and represents another significant step towards a goal of establishing Ceuta alongside the traditional Marketing powerhouses of the OTC industry.
This Potter’s win comes on the back of two healthfood industry awards (consumer and trade) and provides valuable positive momentum for the brand.
Ceuta also received five nominations in the OTC Marketing Awards shortlists; constituting an all-time high representation. In addition to three Potter’s nominations (Best Marketing on a Small Budget, Best Packaging, Best Print Advertising), Tiger Balm (Best Print Advertising) and Milton (Best PR for a Non-Medicine) have also impressed the judges. Alongside Ceuta’s unmissable presence in the Best Salesforce category, the OTC Awards on 8th March promises to be an interesting evening for Ceuta Healthcare.