Ceuta has a new strategic investment partner

juggernaut-skyline-logoJuggernaut Capital Partners Invests in Ceuta Healthcare

WASHINGTON, DC, June 24, 2013 ­ Juggernaut Capital Partners, L.P. (“JCP”), a leading private equity investor in middle market consumer products and business services companies, announced today that it has made an investment in Ceuta Healthcare (“Ceuta” or the “Company”), a leading health and beauty products outsourcing firm in the UK.  Ceuta provides outsourced sales, marketing and logistics services to consumer packaged goods (“CPG”) companies, ranging from start-ups to large multinationals.

The partnership with JCP will support Ceuta’s continued development of its service offerings, expansion of its international footprint and its advisory arm through CCG whilst increasing value-add to clients.
 Ceuta’s management team will be instrumental and strategic to this development and will retain a significant ownership position in Ceuta.

As the leader of the Ceuta Alliance, a global alliance network of health and beauty outsourcing providers, Ceuta provides its clients with access to over 100 markets worldwide.  “With the most expansive network of global outsourcing solutions, Ceuta is the preferred global sales, marketing and logistics outsourcing provider to CPG companies worldwide,” said John Shulman, Managing Partner at JCP.  “We are excited to partner with this strong management team, led by Edwin Bessant and Annette D’Abreo, and we look forward to a successful partnership.”

“Ceuta has demonstrated consistent growth in revenue and service offerings since its founding in 1994,” said Craig Hille, Managing Director at JCP.  “With leading market share in the UK and award-winning capabilities and culture, Ceuta is well-positioned for strong growth ahead.”

“Our partnership with JCP is an excellent fit and aligns with our vision of establishing Ceuta as the global leader in sales, marketing and logistics for CPG companies worldwide,” said Edwin Bessant, Chief Executive Officer of Ceuta.  “JCP brings significant and relevant industry experience and expertise to the organization in support of our growth initiatives.”

About Juggernaut Capital Partners
 Juggernaut Capital Partners, headquartered in Washington, DC, is a leading private equity firm focusing on middle market companies primarily in the business services and consumer products industries.  The partners at JCP have a long heritage in the business services space.  JCP provides capital for growth, recapitalizations, acquisitions, and buyouts.  For more information on Juggernaut Capital Partners, visit www.juggernautcap.com.

About Ceuta Healthcare
Ceuta Healthcare is the leading international outsource partner within health and beauty.  Ceuta builds brands, sells, markets and distributes for client partners ranging from start-ups to large multinationals.  Ceuta offers its expertise to deliver great results, bespoke and innovative solutions ­ adding value to its clients, making Ceuta an invaluable business partner.  Through Ceuta’s Go2Grocery segment, the Company provides similar sales and marketing services for the UK grocery channel.  Ceuta also provides outsourced management expertise and value-added services through the Ceuta Capability Group.